The international launch of the ASICSTIGER #TigerKnit champions global unity. Introducing the rebirth of an icon with the Gel-Kayano Trainer Knit, with the all-new one-piece full-knit upper. Because we are all woven from the same thread. There are five different products in the new range but it’s the full-knit upper that ties everything together - and it’s that togetherness ASICSTIGER wants to celebrate.
An exclusive art exhibition in collaboration with Highsnobiety and Neulant van Exel celebrated the launch of the campaign at St. Agnes Church in Berlin, while below-the-line activations across PR, social, digital and retail will provide support throughout the campaign. Five shorter films will highlight each model.
An exclusive art exhibition in collaboration with Highsnobiety and Neulant van Exel celebrated the launch of the campaign at St. Agnes Church in Berlin, while below-the-line activations across PR, social, digital and retail will provide support throughout the campaign. Five shorter films will highlight each model.
The online film reached 2.8 million views on YouTube making it the most successful ASICS film ever.
Agency: The Adventures Of
Managing Director: Sophie Mayer
Executive Creative Director: Leila El-Kayem
Director Operations + Production: Alison Haly
Art Director: Martin Petersen, Anne Coté
Creative Director: Aryanti Ingenillem
Creative Producer: Anuschka Das
Creative Strategist: Thomas Eon
Writer: James Fitt
Designers: Moni Eckey, Etienne Vles, Clara Wassak
Production: EASY Does It
Director: Che Abdallah
Photographer: Robert Wunsch
